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David Niles
His company's marketing and public relations services include planning, brand development, authority branding, strategic creative, content marketing, logo and web site design, electronic marketing, newsletters, custom publications, and advertising campaigns – all supported by lively and powerful web site content. The company has particular expertise in Internet-based public relations and marketing, and green public relations and marketing. A native of Milwaukee, Niles spent most of his career as a reporter and editor at weekly and daily newspapers in northern Wisconsin before returning to the city to serve as founding editor of a Milwaukee-based business publication. His work has won numerous newspaper trade group awards and honors from other groups for his journalism. He has long been active in newspaper industry associations, and served three terms as president of the Milwaukee Press Club, being one of only four people to receive the club's Distinguished Service award in its 120-year history. He currently serves as president of the MPC Endowment Ltd., the charitable arm of the Press Club. He is also a member of the Milwaukee Interactive Marketing Association and currently serves on the board of directors of the West Suburban Chamber of Commerce, based in Wauwatosa, Wis., and is active in education, church and community groups, including the marketing committee of the Milwaukee County Council of the Boy Scouts of America. He currently serves as chairman of his church's parish council. Niles is a Certified Toastmaster, through the Northshore Badgers Toastmasters club in downtown Milwaukee, and is an assistant Boy Scout Leader for Troop 485. He attended Marquette University High School and Marquette University in Milwaukee, and graduated from UW-Madison in 1979 with a bachelor of science degree in agriculture (agricultural journalism). His continuing education has included study of business web site development, web site content and positioning, search engine optimization, Spanish, German and Polish languages, and business operations.
Are You Ready for Green?Green is everywhere these days. Consumers are demanding green products. Corporations are requiring their vendors to have demonstrable green operating practices. Government regulations are increasingly requiring green, particularly in commercial construction. There is currently a window of opportunity for companies that a positioned to serve the green market, which has a number of demographic subsets. While traditional marketing strategies should be engaged in the green space, there are additional factors that come in to play in that area. A segment of the green audience is very suspicious of "green" claims. making it critical for companies to document the greenness of their products and services. If you have not looked into the green space, now is the time to do so. Green marketing practices can help position your company as a trusted and respected player in the market.
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David Niles helps companies and organizations present themselves as knowledge leaders via public relations and marketing communications campaigns, with special attention to ensuring that web sites are in sync with the business strategies of his clients.