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David Niles
His company's marketing and public relations services include planning, brand development, authority branding, strategic creative, content marketing, logo and website design, electronic marketing, newsletters, direct marketing, and advertising campaigns – all supported by lively and powerful website content. The company has particular expertise in Internet-based public relations and marketing, and green public relations and marketing. A native of Milwaukee, Niles spent most of his career as a reporter and editor at weekly and daily newspapers in northern Wisconsin before returning to the city to serve as founding editor of a Milwaukee-based business publication. His work has won numerous newspaper trade group awards and honors from other groups for his journalism. He has long been active in newspaper industry associations such as the Wisconsin Newspaper Association and the Associated Press Managing Editors association, and served three terms as president of the Milwaukee Press Club, being one of only four people to receive the club's Distinguished Service award in its 120-year history. He currently serves as president of the MPC Endowment Ltd., the charitable arm of the Press Club. He also served on the board of directors of the Wauwatosa West Suburban Association of Commerce, based in Wauwatosa, Wis., and is active in education, church and community groups, including the marketing committee of the Milwaukee County Council of the Boy Scouts of America. He is an assistant Scout Master and serves as his Troop's committee chairman. He has served as chairman of his church's parish council. Niles is a Certified Toastmaster, through the Northshore Badgers Toastmasters club in downtown Milwaukee. He attended Marquette University High School and Marquette University in Milwaukee, and graduated from UW-Madison in 1979 with a bachelor of science degree in agriculture (agricultural journalism). His continuing education has included study of business web site development, web site content and positioning, search engine optimization, Spanish, German and Polish languages, and business operations.
What Does Green Mean for Business?Green is everywhere these days. But what does green mean? In particular, what does green mean for business? Consumers have widely divergent views on green and what it means, but more and more are demanding products that are green or that are manufactured with sustainable principles, even in this slow economy. For businesses, that demand repesents opportunity -- if they approach green from an earnest, thoughtful approach. There have to be business reasons for adopting green practices and processes. Ultimately, green is about health - personal health and the health of the planet. If you approach green from a health perspective, and know what aspect of green your customers really want, you can make a financial case for going green. If you don't, your competitors will. If you have not looked into the green space, now is the time to do so. Green marketing practices can help position your company as a trusted and respected player in the market.
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David Niles helps companies and organizations present themselves as knowledge leaders via public relations and marketing communications campaigns, with special attention to ensuring that web sites are in sync with the business strategies of his clients.